Growing Search Blog

Brand Mention vs Domain Citation in AI Answers and Which Matters More

A brand mention and an owned-domain citation answer different questions. Learn what to measure and how to judge whether either helps your business.

Why is Your Direct Traffic Up in GA4?

Work through eight checks to distinguish missing source data from changes in discovery and understand a rise in GA4 Direct traffic.

Crawled - Currently Not Indexed: Reasons & Fixes

Google crawled your page but left it out of the index. Work through eight practical checks, then verify whether the changes helped.

Google's February 2026 Core Update: What Happened, Who Got Hit, & What Comes Next

Hit by Google's Feb 2026 core update? Full breakdown of ranking changes, Discover traffic drops, and a step-by-step SEO recovery plan.

December 2025 Core Update: What Changed and How to Recover

Deep analysis of Google's December 2025 core update, covering winners and losers, YMYL impact, AI content signals, and recovery actions.

An SEO's Guide to Internal Links

Internal links important, but mistakes can cause problems. Here are proven methods for effective internal linking.

Why You Can't Rely on AI Content Checkers

If you're plugging in content into AI content checkers, you might get duped. Learn how these tools fail and how to check for AI content.

18 Ways To Increase Or Decrease Impressions In Google Search Console (GSC) 2022

Learn 18 different ways of how to increase impressions on your website and prevent them from going negative. Take action!

Everything you need to know about GA4

We've been using Google Analytics for over a decade and have seen the product grow from its roots. Learn everything we love (and hate) about Google's latest release, GA4.

What is Google's Page Experience Update All About? Let's Find Out

Here comes another Google Update! Here's a guide on how to prepare your website for Google's Page Experience Update.

Google Analytics 4.0: What You Need to Know

Google Analytics 4.0 is out! Here is a step-by-step guide for you to use Google's new features and capitalize on valuable website data.

15 Domain Hacks if Your Domain Name Isn't Available

You have the perfect domain name in mind and it's not available? Oof, been there! Here are 15 steps you can use to get the domain name you want.

The Ultimate Guide to Online Reputation Management

Everything You Need to Know about Google's Core Web Vitals

B2B SEO Trends to Watch Out for in 2021

Learn about changes Google is making in 2021 that can affect your B2B SEO strategy. Page experience, user search intent, passages ranking, mobile-first and more.

Everything about Google's May 2020 Update and How You Can Sail Through

Start your path to recovery from Google's May 2020 algorithm update using insights from our client case studies.

2020 SEO Case Study #1: The Lost Pet Startup

Find out how we helped a pet app startup go from zero traffic to thousands of visitors a month in under 6 months.

Top 4 Ways to Foster a Positive Word of Mouth for Your Business

Learn how to earn new business through the power of word of mouth by following our 4 key pillars to success.

6 Clever Video Marketing Hacks to Increase Your Leads

6 Youtube SEO optimization hacks to get your videos to the first page of Google search.

How to Optimize Your Content for Google Discover

What Can You Do about Google's Recent BERT Update

How to win with Google's BERT algorithm update. Best practices to take control of your authority profile, NLP and beat the algorithms.

The Ultimate Guide to Promoting Your Small Business on TikTok

Top tips, best practices, content ideas & expert advice on how to start promoting your small business on Tik Tok.

5 Content Trends That Will Rule 2020 and beyond

Key Learnings from Google's Search Quality Raters Guidelines

Mind E-A-T! 6 Tips to Improve Your Google E-A-T Rating

JavaScript Rendering: How to Diagnose & Prevent SEO Issues

Optimize Your Content for Google Featured Snippets

Google Algorithm Updates Quick Reference Guide

Google, the leading search engine, has come a long way since the early days of internet. Google entered the scene

Should you be using Google AMP for your site?

There are new articles coming out every day about increases in the number of mobile users. In the age of

HREFLANG for International SEO

The Complete Guide to International SEO & hreflang: Avoiding International Duplication Let's say you have a multilingual website and you would like to