Ecommerce SEO Agency

An ecommerce SEO agency helps an online store make more sales from Google and AI search. The work covers how the store is set up, the category and product pages shoppers visit, and links that build its authority. We also look at how AI tools talk about your products. A good agency measures all of it against sales, because traffic that never buys doesn't help you.

Yes. Our team includes Shopify's former lead SEO, so we know which limits are built into the platform and which ones have a workaround. That saves the months a generalist agency spends learning Shopify on your budget. For Shopify Plus stores, our Shopify Plus SEO page explains how we handle bigger catalogs and multiple markets.

We work on Shopify, Shopify Plus, BigCommerce, Magento and Adobe Commerce, WooCommerce and Salesforce Commerce Cloud, plus headless storefronts built on top of them. Each one brings its own SEO problems. Shopify locks some URL paths. It also makes extra product URLs under each collection. Magento and Salesforce Commerce Cloud give you more control. That also means more ways for filters to make pages Google shouldn't crawl. Magento's layered navigation can create thousands of filter URLs. A WooCommerce store is often only as fast as its plugins. We plan around what your platform allows and write clear specs for your developers when something needs code.

Start with category pages, then improve product pages through the template. Category and collection pages match the broad searches with the most shoppers behind them, like women's rain jackets. Google often prefers a category page for those searches because it shows a range of options. Product pages win the specific searches, like a model name or a part number. You need both, but categories usually have more room to grow.

We decide which filters deserve their own spot in Google and keep the rest out of the crawl. A filter like black leather boots might get plenty of searches, so it gets a proper page with its own title and copy. Most others, like size 9 sorted by price, don't. We handle those with canonical tags, noindex or robots rules. The right choice depends on your platform. That way Google spends its time on your products instead of thousands of near-duplicate pages.

It depends on whether the product is coming back. If it's only sold out for now, keep the page live and mark it out of stock in your structured data. Point shoppers to similar products or a back-in-stock alert. If it's gone for good, redirect it to the closest match or to its category. The rankings and links it built up then go somewhere useful. Deleting the page and letting it 404 throws that value away.

Yes. Product structured data tells Google the price, stock status and reviews for each product. It also means your listings can show rich results with prices and star ratings. It also gives AI shopping tools clean facts to work from. We add it to your templates so every product gets it. Then we check that it matches what's on the page, because markup that doesn't match can get ignored.

For the products that matter most, yes. If you carry brands other stores also sell, the manufacturer's description is probably on dozens of other sites. Google has little reason to rank your copy of it. We rewrite the copy for your best sellers and most-searched products first, with full product details. Templates improve the rest. Our in-house writers and editors do this work, and none of it is written by AI.

Every link is earned by hand from sites in your niche, like specialist publications and gift guides. We point links at the category and brand pages that bring in sales, as well as the homepage. For a performance nutrition retailer, we built dedicated links for the third-party brands it carries. Impressions tripled, 87% of those brands rank in positions 2 to 6, and clicks grew 40% year over year.

We run campaigns across the places AI tools learn from, like reviews, forums, comparison articles and other independent sites. That gives the models good reasons to name your products. On your own store, we make product facts clear and structured so AI tools can read them easily. For Evry Jewels, a fast-fashion jewelry brand, a 6-month AI sentiment campaign changed how AI tools compared the brand, and ChatGPT now picks it in comparisons.

Yes. A new market needs hreflang and a clear setup for each country or language. It also needs copy that uses the words people there search with. Translating word for word often misses those words. For a luxury ecommerce brand, we expanded the on-page architecture and added Spanish-language pages, and clicks grew 142% year over year. Our international SEO page covers how we set up new markets.

Fixes to crawling and indexing can show up within a few weeks. Rankings and traffic on competitive category searches usually start to move within 3 to 6 months, and revenue builds from there. Big catalogs with a lot of filter pages can see earlier gains once Google stops wasting time on them. If your store is seasonal, start well before your busy months so the work has time to settle in.