Travel SEO

Travel SEO is the work of getting hotels, resorts, tour operators, travel agencies and booking sites to show up when people search for places to stay, things to do and trips to book. It covers your website and your Google Business Profile, the hotel pack, content about the places you serve, reviews, links, and how AI tools describe you. The goal is more bookings that come straight to you. Every page comes from our in-house writers and editors, and none of it is written by AI.

It puts your own site in front of travelers at the moments the online travel agencies usually win. That means ranking your room and package pages and getting your own rate into Google's hotel results through its free booking links. It also means people who search your hotel's name end up on your site and can book in a few taps. Every booking that comes direct is one you don't pay a commission on.

For broad searches like hotels in Paris, usually not. Those sites have huge budgets and millions of pages. You can win the more specific searches, like your hotel's name, your neighborhood, the kind of stay you're good at, and questions about your area. Those are easier to win, and a strong page can rank for them.

It's the map and list of hotels Google shows when someone searches for a place to stay in an area. Your Google Business Profile drives a lot of it, so we fill it out completely, keep photos and amenities current, and work on reviews. We also help you use Google's free booking links, which show your own rate next to the prices from booking sites. That gives travelers an easy way to book with you directly.

We look at when people start searching for each season in your market, which is usually months before they travel. Then we publish and update pages early enough for them to rank by the time demand picks up. In the slower months we refresh older content, build links and fix technical issues, so the site is in better shape for the next peak. If travelers start searching for your area earlier than last year, we tell you and move the plan up.

Yes. Tour operators depend on things-to-do searches, like day trips from a city or a food tour in a certain neighborhood. We build tour pages that answer what people want to know before they book, such as how long it lasts, where pickup is, group size and what's included. Destination content then leads travelers into those pages, and we work on your reviews on the sites travelers check.

Travel agencies need to rank for the trips and destinations they sell, and for searches that show someone wants help planning, like honeymoon packages or group tours to a certain country. We build destination and package pages around those searches, set up local pages if you have offices, and write guides that show your team knows the places you send people.

Yes. We set up translated and adapted pages with hreflang, so Google shows each traveler the right version, and we research how people search in each market instead of translating English keywords word for word. We also run link building in Spanish, French and Brazilian Portuguese. Tourism is one of the industries our Spanish link building serves.

Your review count and rating affect where you show up on Google Maps and in the hotel pack. We set up a steady way to ask guests for reviews and help you write replies that answer common questions. AI tools also read reviews when they describe a hotel or tour, so the tone of your reviews carries over into their answers.

Yes, and it takes more than changes to your own site. AI tools build their picture of a hotel or tour from across the web, including reviews, travel guides, forums, news and booking listings. We run campaigns that get you mentioned in the sources these tools read and correct how you're described where it's wrong. We also add clear pages and structured data so they can quote you accurately, then keep checking what they say about you.

Yes. We work with the CMS and booking engine you use, and we won't ask you to switch. Booking engines often run on a separate domain or inside a widget, which can hide pages from Google and break your tracking. We check that your booking pages load fast, that your analytics follows a guest from the first search to the booking, and that nothing important is blocked.

Most travel sites see rankings start to move in 3 to 6 months, and bookings follow as those pages build trust. Because demand is seasonal, when you start matters too. If you start a few months before your busy season, the first round of pages has time to rank before travelers start looking.