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Real Estate SEO Services

Real estate SEO that gets you found in the neighborhoods you sell

Real estate search is local and crowded, and the big portals take up a lot of page one. We help agents and brokerages rank in the areas they serve, on Google and in AI answers.

homes for sale in your areaexample search
1Your brokeragemap pack
2yourbrokerage.com/neighborhoodneighborhood page
3Large listing portalportal
4Competing brokeragecompetitor
WahiShopifyRBCHGregoireGGPokerHomebaseBrilliant EarthOpencare

Why most real estate SEO doesn't bring in clients

You can rank for plenty of things and still not get a single call out of it. Real estate search is local and seasonal, and a playbook written for dentists or software companies misses that.

01

Your rankings don't match your market

Real estate is local, down to the neighborhood and the postal code. Rankings for broad phrases outside the areas you serve rarely turn into clients.

02

Your IDX feed crowds out your own pages

A listing feed can add thousands of near-identical pages. Left alone, they slow the site down and leave Google unsure which of your pages to show.

03

Your Google Business Profile gets ignored

Google shows the map pack ahead of the regular results for many local searches. A half-finished profile with few reviews leaves that spot to a competitor.

What our real estate SEO services cover

We plan each of these around your local market and the brokerages you compete with.

01

Map pack spots in every area you serve

Each office and agent shows in local map results across your territory. A full Google Business Profile and steady reviews help keep you there.

02

Page one for your neighborhoods

Your site ranks for searches on each neighborhood you cover, with pages strong enough to stand next to the big portals. Each one is full of useful local facts.

03

Leads that stay with your brokerage

Your agents' pages rank for their own names and the areas they cover, so the leads they attract come to your brokerage instead of a portal.

04

Recommended when AI tools suggest agents

Your name comes up when ChatGPT, Perplexity and Google AI Overviews recommend agents in your area. Content and outside mentions give them reasons to pick you.

05

Ahead of rival brokerages in local search

We work to win more local searches than the brokerages you compete with. We keep checking where you rank and go after the searches they win.

06

More leads from search

More of your search visitors call, book a showing or ask about selling. Pages load fast on phones, and you see which ones bring in leads.

SEO for agents and SEO for brokerages

A solo agent and a large brokerage need different things from search. An agent is usually building a name in a few neighborhoods. A brokerage has agent pages, several offices and a big listing feed to manage.

We build the plan around whichever one you are. We've worked with real estate brands such as Wahi. If an office drops out of the map pack, we catch it and raise it with you.

Each agent's page bringing in leads for the neighborhoods each one covers
A strong listing for every office with its own profile and local page
Listings that rank with duplicate feed pages kept out of the way
Neighborhood pages that rank with useful facts for every area you cover
A steady flow of new reviews on Google and the sites that count locally
Your office details right everywhere on Google, directories and your own site
Fast pages on phonesEven the photo-heavy listing pages
Know where your leads come from with calls and inquiries tracked by page

How a real estate SEO campaign runs

We plan around your market's seasons, so the groundwork is done before your busy months start.

01

The first 90 days

We fix technical problems, set rules for your listing feed, finish your Google Business Profile and publish the first neighborhood pages.

02

Months 4 to 6

This is usually when rankings and traffic start to move. We add more area pages, build reviews and citations, and keep tuning what's working.

03

After month 6

Leads usually pick up from here as your site earns more trust in your market. We keep adjusting to the season and to what AI tools say about you.

Real estate SEO questions we get asked

What do real estate SEO services include?+
They help agents and brokerages show up when people search for homes, neighborhoods or an agent in their area. That covers local search and your Google Business Profile, neighborhood pages, how your IDX listing pages get indexed, site speed on mobile, schema for listings and agents, and visibility in AI tools like ChatGPT.
How long does real estate SEO take to bring in leads?+
Plan on about six months before leads pick up. The first 90 days go into technical fixes, local work and the first content. Rankings and traffic usually start moving in months 4 to 6, and leads build from there. Since spring is busy in most markets, starting in the fall or winter means you're ready when buyers come back.
Is SEO different for a solo agent than for a brokerage?+
Yes. A solo agent mostly needs a strong Google Business Profile, steady reviews and good pages for a few neighborhoods. A brokerage also needs agent profile pages, a page and profile for each office, rules for a large listing feed, and a setup where agent sites don't compete with the main site.
How do IDX listings affect SEO?+
An IDX feed can add thousands of pages that look almost the same as the listings on every other site using that feed. Without clear rules, those pages slow your site and spread Google's attention thin. We decide which listing and search pages should be indexed, keep the rest out, and let your own pages, like neighborhood guides, do more of the ranking. If your feed starts adding thousands of thin pages to the index, we catch it and raise it with you.
Do I need neighborhood pages?+
If you want to show up when people search a neighborhood name, yes. A good neighborhood page covers the area properly, like schools, prices and the feel of the streets. Thin pages with a map and a listing widget rarely rank.
How important is my Google Business Profile for real estate?+
A lot. It decides whether you appear in the map pack, which is often the first thing on the page for a local search. We fill it out completely, keep it active, and set up a plan so new reviews keep coming in.
Can I outrank the big listing portals?+
For broad searches like homes for sale in a whole city, the big portals are hard to beat, and we'll tell you that up front. Neighborhood searches, agent searches and specific questions about an area are much more winnable, and that's where we put the work.
Can you help my brokerage show up in ChatGPT and AI search?+
Yes. AI tools like ChatGPT now recommend agents and brokerages by name. We work on how your brokerage is described across the web, add structured data, and build content and outside mentions so these tools have good reasons to name you.
Who will work on my account?+
A senior specialist owns your account from the first audit on and does the work. Our in-house writers and an editor handle the content, and none of it is written by AI. We keep our client list small on purpose, so you won't be handed off to a junior after the first call, and we have time to look after your account like it's our own.
What do I get before I sign anything?+
After a discovery call you get a proposal with a look at your top local competitors, where you're falling behind them, what we'd do about it, what it costs, and a realistic timeline. You don't have to sign anything to see it.

See where you stand in your market

Book a discovery call. We'll look at who ranks above you in your area and tell you straight what we'd do about it.

Book a discovery call