AI SEO: Generative Engine Optimization
When people have a question, they turn to Grok, ChatGPT, Perplexity, or Google’s AI overview instead of clicking links. If your brand is absent from these results or portrayed poorly, it erodes trust before users even reach your site. We track how your brand appears in these AI responses, ensure it’s accurate and positive, and build trust from the start.
This is how search works now. The battle is fought before customers even visit your site, and we’re here to help you win that battle.
SEO has changed. Your strategy should too
Search isn’t about clicking links anymore. People ask a question and just read the AI summary if it makes sense.
Your content might be good. But if it’s not getting picked up by AI tools like ChatGPT, Perplexity, Grok, or Google’s summaries, no one sees it. Someone else gets the credit. Not you.
Most SEO teams don’t fix that. We do. We find what’s missing, rewrite it to fit how people search now, and make sure your name shows up in the answers that count.
Losing visibility means losing revenue
If you’re not seen in AI search results, you’re not getting picked. That cuts into traffic, leads, and conversions. AI results decide what gets seen and trusted. No mention means no click, no lead, no sale. AI results are shaping the first impression of your brand.
- 80% of users trust AI answers over websites
- 60% of searches end without a single click
- AI overviews appear in 47% of Google searches
- Organic traffic is down by up to 25%
- 80% rely on AI for about 40% of their searches
- 58% of searches now show AI overviews
Show up in AI-generated answers
We help your brand get mentioned in AI summaries across ChatGPT, Grok, Perplexity, and Google. You’ll see how you’re being described, fix what’s missing or wrong, and improve your chances of showing up when people ask for options like yours.
Audit your visibility across AI and search engines
We check how you appear in Google, ChatGPT, Grok, and Perplexity. Then show what’s working, what’s missing, and what needs to change.
- Full visibility report across platforms
- Scores for branded and non-branded terms
- Competitor comparisons to spot weak points
Optimize content so language models describe you accurately
We adjust the parts of your site that shape AI answers. So when people ask, your brand shows up with the right message.
- Edit content to match what AI pulls from
- Strengthen authority signals AI uses to rank options
- Adjust SERP placement based on user behavior and results
Track mentions, tone, and position across platforms
We monitor how often you’re mentioned and how you’re described. That’s how we know what to update and when.
- Reports on AI mentions
- Tone scoring by source
- Alerts for gaps or misrepresentation
Use real data to guide every decision
No assumptions. We use our tools to measure, track, and act. You see what’s happening and what we’re doing about it.
- StakeView measures market share with 37 weighted signals
- BrandLens tracks how AI platforms describe your brand
- Each update is backed by performance data
Why our AI SEO strategy works
We fix what keeps your brand out of AI answers and search results. You get focused updates based on real data, not assumptions. We show you what’s missing, what to improve, and how to stay visible where decisions happen.
Optimize content for both Google and AI tools like Grok, ChatGPT and Perplexity
Track your search presence across 37 weighted signals with StakeView
Show exactly how your brand appears in AI summaries using BrandLens
Identify weak spots and recommend actions based on data
Do all work in-house with no outsourcing or reused templates
The results you can expect from Growing Search
More brand visibility in AI answers
Your brand will appear in the summaries, comparisons, and citations people see before they click. You stop getting skipped and start getting picked.
- Shown in Google AI Overviews, ChatGPT, Grok, and Perplexity
- Mentioned in trusted summaries
- Named in brand comparisons and lists
Consistent voice across search and AI platforms
We shape how your brand is described, so people get the right message no matter where they search. It builds trust before they visit.
- Aligned content across summaries
- Tone matched to your brand
- Descriptions reviewed and refined regularly
Detailed reporting to show what's working
You don’t guess what’s improving. We show it. Every decision is backed by real data you can use to plan the next move.
- Reports from StakeView and BrandLens
- Clear changes in visibility and tone
- Progress tracked by term and platform
Support from experts who specialize in AI SEO
You work with people who do this every day. We know how AI platforms handle content, and we act on it fast.
- No outsourcing
- Direct access to our team
- Fast adjustments based on results
How to begin optimizing your business for AI
Step 1: Audit your current visibility
We check how your brand appears in Google, ChatGPT, Perplexity, Grok, and Google AI Overviews. You get a full view of what's missing, wrong, or helping.
Step 2: Get a strategy based on actual data
We build a plan based on what we find. It includes content updates, authority signals, and technical fixes tied to real behavior. You see what matters, why it matters, and what it will do for your visibility.
Step 3: Execute updates that influence AI tools
We edit content, improve trust signals, and fix how your brand shows up in summaries and comparisons. Our team handles everything directly and adapts fast based on new data.
Step 4: Review results and continue improving
You get updates showing what changed and what's next. We track mentions, tone, rankings, and reach. If something shifts, we adjust. This is active work, done weekly, not a one-time setup.
Ready to be part of the answers? Book your AI visibility review now
Most brands don’t know how AI tools describe them or why they’re being skipped. We’ll show you where you stand, what’s working, and what’s not. Then we give you a plan built on data, not guesses. This review is the first step to making sure people see your brand when it matters.
FAQs
What is AI SEO?
AI SEO focuses on how search engines and AI platforms present your brand in answers. It goes beyond rankings. This includes how tools like Grok, ChatGPT, Perplexity, and Google AI Overviews describe, cite, and compare your content. The goal is to influence the results users see before they visit a site.
Why is organic traffic down even if rankings look good?
High rankings no longer guarantee clicks. Many searches now end with AI-generated summaries or featured answers that give users what they need. These results reduce click-through rates, even for top-ranked pages. If your brand isn’t in the summary, you lose visibility, even if you’re ranking well.
How can I make sure AI tools describe my brand correctly?
You need to shape the content those tools rely on. That includes updating site pages, fixing gaps, and strengthening trust signals. You also need to monitor how your brand is mentioned in summaries and citations. This work improves how AI tools pick up and present your brand.
How long before I see results?
Most clients start seeing changes within four to six weeks. Early wins often include more mentions in AI summaries, improved tone, and stronger brand placement. Long-term results depend on your current visibility and how much work is needed. We track progress weekly so you can see what’s changing and why.
How do you measure success in AI SEO?
We measure brand visibility, mentions, tone, and position across Google AI Overviews, ChatGPT, Grok, and Perplexity. We use our tools StakeView and BrandLens to track performance. Success means your brand appears more often, in the right context, and is trusted in the answers people read before clicking.
Can you work alongside my existing SEO agency?
Yes. We focus on a part of search most agencies are not covering. That means you can keep your current team for traditional SEO while we handle AI visibility. We work independently or coordinate if needed, depending on what’s best for your brand.
Does this help with brand reputation in AI tools?
Yes. We monitor how your brand is described across major AI platforms and fix issues that hurt trust or clarity. That includes correcting outdated info, improving tone, and making sure you’re presented in the right way. This shapes how people see you before visiting your site.
Do you monitor new AI tools as they come out?
Yes. We track emerging AI platforms that affect how people search or get answers. If a new tool gains traction and starts influencing behavior, we evaluate it for coverage. Our priority is to keep your brand visible where people actually look, not chase every trend.
What do StakeView and BrandLens actually do?
StakeView shows your market share across search and AI by tracking branded and non-branded visibility using 37 weighted signals. BrandLens shows how your brand appears in AI content. That includes tone, citations, summaries, comparisons, and mentions. Together, they show what’s working and what needs to change.
Who will be working on my project?
Our in-house team handles everything. You’ll work with specialists in AI optimization, technical SEO, and content strategy. No freelancers. No outsourcing. Every part of the project is managed by people who understand the tools and focus on getting real results.
How is AI Search Optimization different from traditional SEO?
Traditional SEO targets rankings on Google using keywords, backlinks, and site structure. AI Search Optimization focuses on how language models interpret and summarize your content. It tracks mentions, tone, and accuracy across tools that write the answers users read before they click. Both matter, but they require different strategies.
What are AI overviews, and how do they impact search?
AI overviews are summaries shown at the top of some Google search results. They pull answers from different sources and present them as a single response. Users often get what they need without scrolling or clicking. If your brand isn’t included in that overview, it won’t be seen.
Which platforms do you focus on?
We focus on Google, including AI Overviews, plus ChatGPT, Grok and Perplexity. These are the tools people use when they want fast answers. We track how your brand appears across each one, then improve your presence through content, authority signals, and regular updates.
Do you offer technical SEO services?
Yes. We cover full technical SEO, including site audits, indexing issues, page speed, and structured data. These fixes help your content perform better in both traditional search and AI platforms. Technical SEO supports visibility by making your content easier to understand and pull into AI-generated results.
What's included in a visibility audit?
We review your presence across search and AI tools. This includes checking how often your brand is mentioned, what tone is used, and how accurate the descriptions are. We also compare your visibility to competitors and highlight what’s helping or holding you back. The result is a clear plan.
Is this service good for smaller companies?
Yes. Smaller brands often miss out on AI visibility because they don’t show up in summaries or comparisons. We help fix that by making sure your content gets picked up and described accurately. This can level the field and bring visibility without large ad spend.
How often do you update your strategies?
We update strategies weekly based on what we’re seeing in search results and AI outputs. If something shifts in how a tool shows answers, we adjust. We don’t run fixed campaigns or lock into static plans. Everything stays flexible so your brand keeps up with changes.
What makes Growing Search different?
We focus on AI visibility. Most agencies are still optimizing for old search behavior. We’ve built tools, workflows, and strategies around how language models choose and present content. Everything is done in-house, with full transparency and no filler. If it doesn’t move the needle, we don’t do it.
Can I preview a StakeView report?
Yes. We’ll walk you through a sample report during your visibility review. You’ll see the kind of insights you’ll get each week. This includes your share of voice, where your brand appears, how often, and how that’s changing over time. No broad metrics. Only useful data.
Client Success Numbers
Partners
We partner with leading SEO tools to deliver accurate insights and impactful strategies. With tools like Ahrefs, SEMrush, and SISTRIX, we ensure reliable data and industry-leading resources for your growth power our approach.
TORONTO
240 Richmond Street W, Toronto, ON Canada M5V 1V6
MONTREAL
1275 Avenue Des Canadiens-De-Montréal L’Avenue, Montreal, Quebec H3B 0G4
Grow Your Business, Today
Ready to see real growth? With SEO tailored to your goals, we’ll drive visibility, engagement, and results that last. Let’s take your business to the next level—start growing with us today!
TORONTO
240 Richmond Street W, Toronto, ON Canada M5V 1V6
MONTREAL
1275 Avenue Des Canadiens-De-Montréal L’Avenue, Montreal, Quebec H3B 0G4
Grow Your Business, Today
Ready to see real growth? With SEO tailored to your goals, we’ll drive visibility, engagement, and results that last. Let’s take your business to the next level—start growing with us today!
