If you are on this page, you probably did a search for “Toronto SEO” and landed here. You found Growing Search because we are experts at Search Engine Optimization and we know what it takes to get a site to the first page of Google.
Our approach to SEO is tailored to our client’s needs. We are not like your usual Toronto SEO agency that uses the same approach for all of their clients. To find out more about our process and what we do, keep reading on. If you want to get in touch, fill in the form below or join us on a live chat in the bottom right corner of the page.
If you want to get in touch, fill in the form below or join us on a live chat in the bottom right corner of the page.
Search Engine Optimization is the process of making changes to your website’s content, design, site structure and other technical factors to make your site more attractive to search engines like Google.
There are hundreds of different ranking factors that search engines like Google measure when determining where a page should rank compared to the other pages.
Having a site that is well SEO optimized by checking all the right boxes is no easy task. Knowing what works and what doesn’t comes from years of experience in the field is what differentiates like Growing Search from other Toronto SEO companies.
Before we can start optimizing a site we meet with you to learn about your product or business, your industry, your customers, your competitors and your objectives from the campaign so we can meet our goals with your expectations. This information gathering period allows us to better tailor our strategies your specific needs.
The second step in our SEO process is to analyze the competitive landscape in your industry and identify the best keywords to target based on your criteria as well as SEO metrics such as search volume, competition and user intention. We compare your competitors website performance in search using the most popular SEO tools on that market in order to analyze their strategy and the words that they rank for. We compile a list of organic keywords you should be targeting and compare it with yours. This list, along with some creative thinking, allows us to start developing a content strategy for your site.
We identify the keywords that will bring you the most benefit and bring you users from all levels of the sales funnel from top to bottom. Depending on your goals, we might look for keywords that will lead and sales, target keywords that will target users in the discovery phase for maximum traffic or a combination of both. Most profiles will contain keywords from both groups in order to help build brand awareness as well as rank for the money keywords that will bring in leads and sales.
We audit your website in order to identify technical issues that could be holding them back in search. Identifying these kinds of issues requires a strong technical knowledge and SEO expertise and is critical to getting the most out of your SEO investment. One major technical issue can be the difference between getting traffic and getting no traffic at all. We execute the technical fixes required in tandem with your development team. We provide priorities for all tasks provided and the order the fixes should be implemented in and provide support for implementing the fixes.
Google uses backlinks, or the amount of html hyperlinks that are pointing to your site from high authority websites, to help determine where your site should rank in search. We analyze our client’s backlink profile, as well as that of the competitors, to determine issues in our client’s backlink profiles and so we can build an appropriate outreach strategy. During this process we will flag any unnatural link patterns that could lead to algorithmic penalties in future. If an issue is found, we will provide a roadmap for fixing the problem.
Content is KING when it comes to SEO. Without the right content, a site is dead in the water. After all, at their core, search engine crawlers are nothing more than advanced text search engines. If you don’t have the right content, you will never rank. We provide a content gap analysis showing which content you should create in order to fill in the gaps in content that your site is missing that will lead to more traffic. Content creation is one of the services we offer to our clients and it allows us to create content that has the right keyword density and content structure to get the best results. We can also provide content guidelines to your writers so they can write the content themselves. If needed, we will create a content strategy that will help position our clients in the market and provide a content calendar to ensure a steady stream of new content is being created to rank for more SEO keywords.
Having relevant links to your site from authority websites is critical to performing well in Google search, especially in very competitive niches. Doing this is a natural and safe way is what differentiates us from our competitors. While other agencies use cheap, spammy links, we use only safe and white hat techniques to get you high quality links that look natural, and helping you create content that will earn links naturally over time. After doing a initial competitive link audit we will come up with the optimum action plan for your business and provide on-going outreach for a predetermined period of time based on the specific needs of campaign. We do outreach to build brand authority and improve your search rankings for the keywords you want to rank for.
Monitoring: The Growing Search team continually monitors your site rankings and organic performance to ensure there are no issues and to respond quickly to changes.
Reporting: Growing Search provides monthly reports to keep our client’s up to date on the latest developments in search engine algorithms, report on tasks completed and upcoming tasks, report on outreach results and showcase the ranking changes over the last 30 days with insights.
Continual Improvement: SEO is a constantly changing landscape where site owners are expected to quickly adapt to changes. At any one time there are hundreds of factors that impact your site's organic performance. It's important to put your business in the hands of a team that has the experience required to keep you on the track to growth.
Start your SEO on the right foot.
Contact Growing Search today!
