/* Growing Search - shared design system + site chrome (nav, footer). JS-independent. */
:root{
  --bg:#fbfbfd;--text:#1d1d20;--muted:#5f5f6a;--faint:#9a9aa6;
  --accent:#f0643c;--accent-2:#ff8a63;--accent-soft:rgba(240,100,60,.12);
  --line:rgba(0,0,0,.08);--maxw:1140px;--ease:cubic-bezier(.22,1,.36,1);
  --font:"Inter",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Helvetica,Arial,sans-serif;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{background-color:var(--bg);background-image:radial-gradient(rgba(0,0,0,.05) 1px,transparent 1.4px);background-size:26px 26px;color:var(--text);font-family:var(--font);line-height:1.5;font-size:16px;letter-spacing:-.011em;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;overflow-x:hidden}
a{color:inherit;text-decoration:none}
.map-link{text-decoration:underline;text-underline-offset:3px;transition:color .2s ease}
.map-link:hover,.map-link:focus-visible{color:var(--accent)}
img{max-width:100%;display:block}
h1,h2,h3,h4{font-weight:700;letter-spacing:-.033em;line-height:1.08}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 24px}
.lead{color:var(--muted);font-size:clamp(17px,1.7vw,20px);font-weight:400;line-height:1.5}
.band{padding:96px 0}
.band.tight{padding:70px 0}
.head-l{max-width:640px;margin-bottom:56px}
.head-l h2{font-size:clamp(29px,4.1vw,44px);margin-bottom:16px}
.btn{display:inline-flex;align-items:center;gap:8px;font-size:15px;font-weight:600;padding:13px 22px;border-radius:12px;transition:transform .3s var(--ease),background .3s var(--ease),color .3s var(--ease)}
.btn-primary{background:var(--accent);color:#fff}
.btn-primary:hover{background:var(--accent-2);transform:translateY(-1px)}
.btn-soft{background:var(--accent-soft);color:var(--accent)}
.btn-soft:hover{background:rgba(240,100,60,.2)}
.tlink{color:var(--text);font-size:15px;font-weight:600;display:inline-flex;align-items:center;gap:6px;transition:color .3s var(--ease)}
.tlink .c{color:var(--accent);transition:transform .3s var(--ease)}
.tlink:hover{color:var(--accent-2)}
.tlink:hover .c{transform:translateX(3px)}
/* reveal is a progressive enhancement: only hidden when JS is active */
.js .reveal{opacity:0;transform:translateY(24px);transition:opacity .8s var(--ease),transform .8s var(--ease)}
.js .reveal.in{opacity:1;transform:none}

/* ============ FOOTER ============ */
#site-footer{padding:84px 0 36px;background:#fff;border-top:1px solid var(--line);position:relative}
#site-footer::before{content:"";position:absolute;left:0;right:0;top:-1px;height:1px;background:linear-gradient(90deg,transparent,rgba(240,100,60,.45),transparent)}
#site-footer .wrap{max-width:var(--maxw);margin:0 auto;padding:0 24px}
.foot-top{display:grid;grid-template-columns:240px 1fr;gap:56px}
.foot-logo{display:inline-flex}
.foot-brand img{height:30px;width:auto;margin-bottom:20px}
.foot-brand p{color:var(--muted);font-size:14.5px;max-width:30ch;line-height:1.6;margin:0 0 22px}
.foot-mail{display:inline-flex;align-items:center;gap:8px;font-size:15px;font-weight:600;color:var(--text);padding-bottom:3px;border-bottom:1px solid rgba(240,100,60,.35);transition:color .2s ease,border-color .2s ease}
.foot-mail::after{content:"\2192";color:var(--accent);transition:transform .25s var(--ease)}
.foot-mail:hover{color:var(--accent);border-color:var(--accent)}
.foot-mail:hover::after{transform:translateX(3px)}
.foot-social{display:flex;gap:10px;margin-top:22px}
.foot-social a{width:36px;height:36px;border-radius:50%;border:1px solid var(--line);color:var(--muted);display:flex;align-items:center;justify-content:center;font-size:14px;transition:background .25s ease,color .25s ease,border-color .25s ease}
.foot-social a:hover{background:var(--accent);border-color:var(--accent);color:#fff}
.foot-nav{display:grid;grid-template-columns:1.2fr 1.9fr 1fr 1fr;gap:28px}
.foot-col h5{font-size:11.5px;font-weight:700;letter-spacing:.09em;text-transform:uppercase;color:var(--faint);margin:0 0 16px}
.foot-col h5.foot-sub{margin-top:26px}
.foot-col a{display:block;width:fit-content;color:var(--muted);font-size:14px;margin-bottom:10px;line-height:1.4;transition:color .2s ease}
.foot-col a:hover{color:var(--text)}
.foot-2{display:grid;grid-template-columns:1fr 1fr;column-gap:20px}
.foot-offices{display:flex;flex-wrap:wrap;gap:12px 40px;margin-top:56px;padding-top:24px;border-top:1px solid var(--line)}
.foot-offices p{color:var(--faint);font-size:13px;line-height:1.5;margin:0}
.foot-offices b{color:var(--muted);font-weight:600;margin-right:8px}
.foot-offices .map-link{color:var(--muted)}
.foot-offices .map-link:hover,.foot-offices .map-link:focus-visible{color:var(--accent)}
.foot-bottom{display:flex;justify-content:space-between;align-items:center;flex-wrap:wrap;gap:14px;margin-top:18px;color:var(--faint);font-size:13px}
.foot-legal{display:flex;gap:22px;align-items:center}
.foot-legal a{color:var(--muted);transition:color .2s ease}
.foot-legal a:hover{color:var(--accent)}
.foot-top-link i{font-size:11px;margin-left:4px}
@media(max-width:960px){.foot-top{grid-template-columns:1fr;gap:44px}.foot-nav{grid-template-columns:1.2fr 1.9fr 1fr 1fr}}
@media(max-width:760px){.foot-nav{grid-template-columns:1fr 1fr;gap:32px 24px}.foot-ind{grid-column:1 / -1;order:-1}}


/* ============ SERVICE PAGE COMPONENTS ============ */
.th-hero{padding:70px 0 40px}
  .th-hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:56px;align-items:center}
  .th-crumb{font-size:13px;color:var(--faint);margin-bottom:20px}
  .th-crumb a:hover{color:var(--accent)}
  .th-hero h1{font-size:clamp(38px,5vw,58px);font-weight:800;letter-spacing:-.04em;margin-bottom:20px;max-width:16ch}
  .th-hero .lead{max-width:48ch;margin-bottom:30px}
  .th-cta{display:flex;gap:18px;align-items:center;flex-wrap:wrap}
  /* audit panel */
  .audit{background:#fff;border:1px solid var(--line);border-radius:20px;box-shadow:0 24px 50px rgba(0,0,0,.06);padding:24px}
  .audit-head{display:flex;align-items:center;justify-content:space-between;margin-bottom:18px}
  .audit-head .t{font-size:13px;font-weight:600;color:var(--muted);display:flex;align-items:center;gap:9px}
  .audit-head .t i{color:var(--accent)}
  .audit-score{display:flex;align-items:baseline;gap:8px;margin-bottom:16px}
  .audit-score b{font-size:40px;font-weight:800;letter-spacing:-.04em}
  .audit-score span{font-size:13px;color:var(--faint)}
  .audit-row{display:flex;align-items:center;justify-content:space-between;padding:12px 2px;border-bottom:1px solid var(--line)}
  .audit-row:last-child{border-bottom:0}
  .audit-row .l{display:flex;align-items:center;gap:11px;font-size:14px}
  .audit-row .ck{width:22px;height:22px;border-radius:7px;display:flex;align-items:center;justify-content:center;font-size:11px}
  .ck.ok{background:rgba(78,163,110,.14);color:#3f9d63}
  .ck.warn{background:rgba(232,160,60,.16);color:#c9861f}
  .audit-row .v{font-size:12px;font-weight:600;color:var(--muted)}
  /* logos */
  .th-logos{display:flex;flex-wrap:wrap;align-items:center;justify-content:center;gap:34px 46px;padding:8px 0}
  .th-logos img{height:26px;width:auto;opacity:.55;filter:brightness(0)}
  /* stats */
  .th-stats{display:grid;grid-template-columns:repeat(3,1fr);gap:40px;margin-top:8px}
  .th-stat .v{font-size:clamp(40px,5vw,58px);font-weight:800;letter-spacing:-.04em;line-height:1}
  .th-stat .v .u{color:var(--accent)}
  .th-stat .c{color:var(--muted);font-size:15px;margin-top:10px;max-width:26ch}
  /* editorial rows (no cards) */
  .edit-list{display:flex;flex-direction:column}
  .edit-row{display:grid;grid-template-columns:100px 1fr;gap:48px;padding:42px 0;border-top:1px solid var(--line);align-items:start}
  .edit-row:first-child{border-top:0;padding-top:0}
  .edit-row:last-child{padding-bottom:0}
  .edit-num{font-size:15px;font-weight:700;color:var(--accent);letter-spacing:-.01em;padding-top:4px}
  .edit-body h3{font-size:24px;font-weight:700;letter-spacing:-.03em;margin-bottom:12px;line-height:1.15}
  .edit-body p{color:var(--muted);font-size:16px;line-height:1.6;max-width:62ch}
  /* steps */
  .th-steps{display:grid;grid-template-columns:repeat(3,1fr);gap:26px}
  .th-step{padding-top:22px;border-top:2px solid var(--accent)}
  .th-step .n{font-size:13px;font-weight:700;color:var(--accent)}
  .th-step h3{font-size:19px;font-weight:600;margin:12px 0 10px;letter-spacing:-.02em}
  .th-step p{color:var(--muted);font-size:15px;line-height:1.55}
  /* platforms */
  .plat-strip{display:flex;flex-wrap:wrap;align-items:center;justify-content:center;gap:48px 56px}
  .plat-strip img{height:34px;width:auto;opacity:.55;transition:opacity .3s var(--ease)}
  .plat-strip img:hover{opacity:.95}
  /* faq */
  .th-faq{max-width:820px}
  .th-faq details{border-bottom:1px solid var(--line);padding:6px 0}
  .th-faq summary{list-style:none;cursor:pointer;padding:20px 2px;font-size:18px;font-weight:600;letter-spacing:-.02em;display:flex;justify-content:space-between;gap:16px}
  .th-faq summary::-webkit-details-marker{display:none}
  .th-faq summary .x{color:var(--accent);font-weight:400;transition:transform .3s var(--ease)}
  .th-faq details[open] summary .x{transform:rotate(45deg)}
  .th-faq .a{padding:0 2px 20px;color:var(--muted);font-size:16px;line-height:1.6;max-width:70ch}
  /* cta band */
  .th-ctaband{text-align:center;padding:110px 0}
  .th-ctaband h2{font-size:clamp(30px,4vw,46px);letter-spacing:-.035em;margin-bottom:16px;max-width:20ch;margin-left:auto;margin-right:auto}
  .th-ctaband p{color:var(--muted);font-size:19px;max-width:52ch;margin:0 auto 30px}
  @media(max-width:900px){
    .th-hero-grid{grid-template-columns:1fr;gap:40px}
    .edit-row{grid-template-columns:60px 1fr;gap:28px}
    .th-steps,.th-stats{grid-template-columns:1fr 1fr}
  }
  @media(max-width:560px){
    .edit-row{grid-template-columns:1fr;gap:8px;padding:32px 0}
    .edit-num{padding-top:0}
    .th-steps,.th-stats{grid-template-columns:1fr}
  }

/* service card grid (was missing) */
.opt-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.opt{background:#fff;border:1px solid var(--line);border-radius:18px;padding:30px 28px;display:flex;flex-direction:column;transition:transform .35s var(--ease),box-shadow .35s var(--ease)}
.opt:hover{transform:translateY(-5px);box-shadow:0 20px 44px rgba(0,0,0,.08)}
.opt .ic{width:44px;height:44px;border-radius:12px;background:var(--accent-soft);color:var(--accent);display:flex;align-items:center;justify-content:center;font-size:18px;margin-bottom:18px;transition:background .3s var(--ease),color .3s var(--ease)}
.opt:hover .ic{background:var(--accent);color:#fff}
.opt h3{font-size:19px;font-weight:700;margin-bottom:9px;letter-spacing:-.02em}
.opt p{color:var(--muted);font-size:15px;line-height:1.6;margin:0}
/* prose */
.prose{max-width:72ch}
.prose p{color:var(--muted);font-size:17px;line-height:1.7;margin-bottom:20px}
.prose p:last-child{margin-bottom:0}
.prose strong{color:var(--text);font-weight:600}
.prose h3{font-size:23px;margin:36px 0 14px;letter-spacing:-.025em}
.two-col{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:start}
.incl{display:grid;grid-template-columns:1fr 1fr;gap:14px 40px;margin-top:8px}
.incl div{display:flex;gap:12px;align-items:flex-start;padding:14px 0;border-top:1px solid var(--line);color:var(--muted);font-size:15.5px;line-height:1.55}
.incl i{color:var(--accent);font-size:13px;margin-top:5px;flex:none}
.incl b{color:var(--text);font-weight:600}
@media(max-width:900px){.opt-grid{grid-template-columns:1fr 1fr}.two-col,.incl{grid-template-columns:1fr;gap:32px}}
@media(max-width:560px){.opt-grid{grid-template-columns:1fr}}

/* bigger editorial section headers */
.head-l{max-width:900px;margin-bottom:44px}
.head-l h2{font-size:clamp(34px,5.4vw,60px);letter-spacing:-.04em;line-height:1.02;margin-bottom:20px;max-width:20ch}
.head-l .lead{font-size:clamp(18px,1.9vw,22px);max-width:64ch;color:var(--muted)}
.head-l h2 + .prose,.head-l + .prose{margin-top:4px}
/* prose reads as two columns on wide screens so sections do not look empty */
.prose{max-width:76ch}
.prose.cols{max-width:none;column-count:2;column-gap:56px}
.prose.cols p{break-inside:avoid}
@media(max-width:820px){.prose.cols{column-count:1}}

/* ===== WHY SECTION (two-column, designed) ===== */
.why-grid{display:grid;grid-template-columns:.95fr 1.05fr;gap:72px;align-items:start}
.why-grid .why-head{position:sticky;top:110px}
.why-grid .why-head h2{font-size:clamp(32px,4.4vw,50px);letter-spacing:-.04em;line-height:1.04;margin-bottom:18px;max-width:15ch}
.why-grid .why-head p{color:var(--muted);font-size:18px;line-height:1.6;max-width:42ch}
.probs{display:flex;flex-direction:column;gap:14px}
.prob{background:#fff;border:1px solid var(--line);border-radius:16px;padding:24px 26px;display:flex;gap:18px;align-items:flex-start;transition:transform .35s var(--ease),box-shadow .35s var(--ease)}
.prob:hover{transform:translateX(4px);box-shadow:0 16px 34px rgba(0,0,0,.07)}
.prob .pic{width:40px;height:40px;border-radius:11px;flex:none;background:var(--accent-soft);color:var(--accent);display:flex;align-items:center;justify-content:center;font-size:16px}
.prob h3{font-size:17px;font-weight:700;letter-spacing:-.02em;margin-bottom:6px}
.prob p{color:var(--muted);font-size:15px;line-height:1.55;margin:0}
@media(max-width:900px){.why-grid{grid-template-columns:1fr;gap:36px}.why-grid .why-head{position:static}}

/* ===== CUSTOM HERO VISUALS (one per service page) ===== */
.viz{background:#fff;border:1px solid var(--line);border-radius:20px;box-shadow:0 24px 50px rgba(0,0,0,.06);padding:22px;font-size:14px}
.viz-bar{display:flex;align-items:center;justify-content:space-between;margin-bottom:16px;font-size:12px;color:var(--faint)}
.viz-bar b{color:var(--muted);font-size:13px;font-weight:600;display:flex;align-items:center;gap:8px}
.viz-bar b i{color:var(--accent)}

/* 1 hub: service constellation */
.hub{display:grid;grid-template-columns:repeat(3,1fr);gap:10px}
.hub span{border:1px solid var(--line);border-radius:12px;padding:14px 10px;text-align:center;font-size:12.5px;font-weight:600;color:var(--muted)}
.hub span.on{background:var(--accent);border-color:var(--accent);color:#fff}
.hub-core{margin-top:12px;background:var(--accent-soft);border-radius:12px;padding:14px;text-align:center;font-size:13px;color:var(--accent);font-weight:600}

/* 2 ai chat */
.chat-q{background:rgba(0,0,0,.04);border-radius:14px 14px 14px 4px;padding:12px 15px;font-size:14px;margin-bottom:12px;color:var(--text)}
.chat-a{border:1px solid var(--line);border-radius:14px 14px 4px 14px;padding:14px 15px;font-size:13.5px;line-height:1.55;color:var(--muted)}
.chat-a mark{background:var(--accent-soft);color:var(--accent);font-weight:700;padding:1px 5px;border-radius:5px}
.chat-src{display:flex;gap:6px;margin-top:12px;flex-wrap:wrap}
.chat-src span{font-size:11px;color:var(--faint);border:1px solid var(--line);border-radius:99px;padding:3px 9px}

/* 3 content */
.doc{border:1px solid var(--line);border-radius:14px;padding:16px;margin-bottom:10px}
.doc h4{font-size:15px;font-weight:700;margin-bottom:6px;letter-spacing:-.02em}
.doc .url{font-size:11.5px;color:#3f9d63;margin-bottom:9px}
.doc .ln{height:7px;border-radius:99px;background:rgba(0,0,0,.06);margin-bottom:6px}
.doc .ln.s{width:70%}
.badge-row{display:flex;gap:8px;flex-wrap:wrap;margin-top:12px}
.badge-row span{font-size:11.5px;font-weight:600;border-radius:99px;padding:4px 10px;background:var(--accent-soft);color:var(--accent)}

/* 4 reputation serp */
.serp{display:flex;flex-direction:column;gap:9px}
.serp .r{display:flex;align-items:center;gap:11px;padding:10px 12px;border:1px solid var(--line);border-radius:11px;font-size:13px}
.serp .r .n{width:18px;font-size:11px;color:var(--faint);font-weight:700}
.serp .r.good{border-color:rgba(240,100,60,.3);background:var(--accent-soft);color:var(--accent);font-weight:600}
.serp .r.bad{opacity:.45}
.serp .r.bad .t{text-decoration:line-through}
.serp .tag{margin-left:auto;font-size:10.5px;color:var(--faint)}

/* 5 penalty recovery */
.alert{display:flex;gap:12px;align-items:center;border:1px solid rgba(232,160,60,.4);background:rgba(232,160,60,.1);border-radius:12px;padding:12px 14px;margin-bottom:14px}
.alert i{color:#c9861f}
.alert b{font-size:13px;display:block}
.alert span{font-size:12px;color:var(--muted)}
.recov{display:flex;align-items:flex-end;gap:5px;height:80px;margin-top:6px}
.recov i{flex:1;border-radius:4px 4px 0 0;background:rgba(0,0,0,.1)}
.recov i.dn{background:rgba(0,0,0,.07)}
.recov i.up{background:var(--accent)}
.recov-l{display:flex;justify-content:space-between;font-size:11px;color:var(--faint);margin-top:8px}

/* 6 international */
.loc{display:grid;grid-template-columns:repeat(2,1fr);gap:9px}
.loc div{border:1px solid var(--line);border-radius:11px;padding:12px;display:flex;align-items:center;gap:10px;font-size:13px}
.loc .cc{width:30px;height:22px;border-radius:5px;background:var(--accent-soft);color:var(--accent);font-size:10.5px;font-weight:700;display:flex;align-items:center;justify-content:center}
.loc .ok{margin-left:auto;color:#3f9d63;font-size:11px}

/* 7 youtube */
.player{border-radius:12px;overflow:hidden;border:1px solid var(--line);margin-bottom:12px}
.player .scr{aspect-ratio:16/8;background:rgba(0,0,0,.05);display:flex;align-items:center;justify-content:center}
.player .scr i{font-size:30px;color:var(--accent)}
.player .meta{padding:11px 13px}
.player .meta b{font-size:13.5px;display:block;margin-bottom:3px}
.player .meta span{font-size:11.5px;color:var(--faint)}
.reten{height:44px;display:flex;align-items:flex-end;gap:3px;margin-top:4px}
.reten i{flex:1;background:var(--accent);border-radius:2px 2px 0 0;opacity:.85}

/* 8 shopify */
.prod{display:flex;gap:13px;border:1px solid var(--line);border-radius:13px;padding:13px;margin-bottom:12px;align-items:center}
.prod .img{width:52px;height:52px;border-radius:9px;background:rgba(0,0,0,.06);flex:none;display:flex;align-items:center;justify-content:center;color:var(--faint)}
.prod b{font-size:14px;display:block}
.prod .p{font-size:13px;color:var(--accent);font-weight:700}
.prod .st{margin-left:auto;font-size:11px;color:#3f9d63}
.fixrow{display:flex;align-items:center;gap:9px;font-size:12.5px;color:var(--muted);padding:8px 0;border-top:1px solid var(--line)}
.fixrow i{color:#3f9d63;font-size:11px}
.fixrow s{color:var(--faint)}

/* 9 pod */
.pod{display:flex;flex-direction:column;gap:10px}
.pod .m{display:flex;align-items:center;gap:12px;border:1px solid var(--line);border-radius:12px;padding:12px 14px}
.pod .av{width:36px;height:36px;border-radius:50%;background:var(--accent-soft);color:var(--accent);display:flex;align-items:center;justify-content:center;font-size:13px;font-weight:700;flex:none}
.pod b{font-size:13.5px;display:block}
.pod span{font-size:12px;color:var(--faint)}
.pod .dot{margin-left:auto;width:8px;height:8px;border-radius:50%;background:#3f9d63}

/* hero: small keyword H1 above the large H2 headline */
.th-hero h1.kw{font-size:15px;font-weight:600;color:var(--accent);letter-spacing:-.005em;line-height:1.3;margin:0 0 14px;max-width:none}
.th-hero h2.hero-title{font-size:clamp(38px,5vw,58px);font-weight:800;letter-spacing:-.04em;line-height:1.04;margin-bottom:20px;max-width:16ch}

/* ================= HEADER / NAV (pure CSS, no JS) ================= */
#site-header{position:sticky;top:0;z-index:200;background:rgba(251,251,253,.72);backdrop-filter:saturate(180%) blur(20px);-webkit-backdrop-filter:saturate(180%) blur(20px);border-bottom:1px solid transparent;transition:border-color .4s var(--ease),background .4s var(--ease)}
#site-header:hover,#site-header:focus-within{border-bottom-color:var(--line)}
#site-header .nav{display:grid;grid-template-columns:1fr auto 1fr;align-items:center;height:76px}
.nav-cb{position:absolute!important;opacity:0!important;width:0!important;height:0!important;margin:0;padding:0;border:0;appearance:none;-webkit-appearance:none;pointer-events:none;overflow:hidden}
#site-header .logo{justify-self:start;display:inline-flex;transition:opacity .3s var(--ease)}
#site-header .logo:hover{opacity:.72}
#site-header .logo img{height:36px;width:auto}

/* --- desktop links --- */
.nav-links{justify-self:center;display:flex;align-items:center;gap:2px}
.nav-links>.nav-contact-mobile{display:none}
.nav-item{position:static}
.nav-trigger,.nav-links>a{position:relative;color:var(--text);font-size:15px;font-weight:500;display:inline-flex;align-items:center;gap:7px;padding:27px 16px;cursor:pointer;transition:color .3s var(--ease)}
.nav-trigger .chev{font-size:9px;opacity:.5;transition:transform .4s var(--ease),opacity .3s var(--ease)}
.nav-links>a::after,.nav-trigger::after{content:"";position:absolute;left:16px;right:16px;bottom:20px;height:2px;border-radius:2px;background:var(--accent);transform:scaleX(0);transform-origin:left;transition:transform .4s var(--ease)}
.nav-links>a:hover,.nav-item:hover>.nav-trigger{color:var(--accent)}
.nav-links>a:hover::after,.nav-item:hover>.nav-trigger::after{transform:scaleX(1)}
.nav-item:hover>.nav-trigger .chev{transform:rotate(180deg);opacity:1}

/* --- right side --- */
.nav-r{justify-self:end;display:flex;align-items:center;gap:16px}
.nav-r .sign{font-size:14.5px;font-weight:500;color:var(--muted);transition:color .3s var(--ease)}
.nav-r .sign:hover{color:var(--text)}
.nav-cta{background:var(--accent);color:#fff;border-radius:12px;font-weight:600;font-size:14.5px;padding:10px 20px;position:relative;overflow:hidden;transition:transform .3s var(--ease),box-shadow .3s var(--ease)}
.nav-cta:hover{transform:translateY(-2px);box-shadow:0 10px 24px rgba(240,100,60,.32)}
.nav-cta:active{transform:translateY(0)}

/* --- burger --- */
.menu-toggle{display:none;width:42px;height:42px;border-radius:12px;cursor:pointer;position:relative;transition:background .3s var(--ease)}
.menu-toggle:hover{background:rgba(0,0,0,.05)}
.menu-toggle i{position:absolute;left:11px;width:20px;height:2px;border-radius:2px;background:var(--text);transition:transform .45s var(--ease),opacity .3s var(--ease),width .3s var(--ease)}
.menu-toggle i:nth-child(1){top:14px}
.menu-toggle i:nth-child(2){top:20px;width:14px}
.menu-toggle i:nth-child(3){top:26px}
.nav-cb:checked ~ .nav-r .menu-toggle i:nth-child(1){transform:translateY(6px) rotate(45deg)}
.nav-cb:checked ~ .nav-r .menu-toggle i:nth-child(2){opacity:0;transform:translateX(-8px)}
.nav-cb:checked ~ .nav-r .menu-toggle i:nth-child(3){transform:translateY(-6px) rotate(-45deg)}

/* --- mega panel --- */
.mega{position:absolute;left:0;right:0;top:100%;background:#fff;border-top:1px solid var(--line);box-shadow:0 30px 60px -12px rgba(0,0,0,.14);border-radius:0 0 26px 26px;opacity:0;visibility:hidden;transform:translateY(-10px) scale(.985);transform-origin:top center;transition:opacity .38s var(--ease),transform .38s var(--ease),visibility .38s;z-index:210}
.nav-item:hover>.mega{opacity:1;visibility:visible;transform:none;transition-delay:.09s}
.mega-inner{max-width:var(--maxw);margin:0 auto;padding:38px 24px 42px;display:grid;gap:40px}
.mega.cols-4 .mega-inner{grid-template-columns:repeat(3,1fr) 1.05fr}
.mega.cols-2 .mega-inner{grid-template-columns:1fr 1.1fr}
.mega-col h4{font-size:11.5px;font-weight:600;color:var(--faint);margin:0 0 12px 14px}
.mega-link{display:flex;gap:14px;align-items:flex-start;padding:12px 14px;border-radius:14px;opacity:0;transform:translateY(8px);transition:background .28s var(--ease),opacity .4s var(--ease),transform .4s var(--ease)}
.nav-item:hover .mega-link{opacity:1;transform:none}
.mega-col:nth-child(1) .mega-link:nth-child(2){transition-delay:.10s}
.mega-col:nth-child(1) .mega-link:nth-child(3){transition-delay:.14s}
.mega-col:nth-child(1) .mega-link:nth-child(4){transition-delay:.18s}
.mega-col:nth-child(1) .mega-link:nth-child(5){transition-delay:.22s}
.mega-col:nth-child(2) .mega-link{transition-delay:.08s}
.mega-col:nth-child(2) .mega-link:nth-child(3){transition-delay:.16s}
.mega-col:nth-child(2) .mega-link:nth-child(4){transition-delay:.2s}
.mega-col:nth-child(3) .mega-link{transition-delay:.14s}
.mega-link:hover{background:rgba(0,0,0,.04)}
.mega-link .ic{width:44px;height:44px;border-radius:13px;background:var(--accent-soft);color:var(--accent);display:flex;align-items:center;justify-content:center;font-size:17px;flex:none;transition:background .3s var(--ease),color .3s var(--ease),transform .3s var(--ease)}
.mega-link:hover .ic{background:var(--accent);color:#fff;transform:scale(1.06)}
.mega-link .t{display:block;font-size:15px;font-weight:600;color:var(--text);margin-bottom:3px;letter-spacing:-.015em}
.mega-link .d{display:block;font-size:13px;color:var(--muted);line-height:1.45}
.mega-feature{background:linear-gradient(160deg,rgba(240,100,60,.14),rgba(240,100,60,.06));border-radius:20px;padding:28px;display:flex;flex-direction:column;opacity:0;transform:translateY(10px);transition:opacity .45s var(--ease) .16s,transform .45s var(--ease) .16s}
.nav-item:hover .mega-feature{opacity:1;transform:none}
.mega-feature .ic{width:46px;height:46px;border-radius:13px;background:var(--accent);color:#fff;display:flex;align-items:center;justify-content:center;font-size:19px;margin-bottom:16px}
.mega-feature h5{font-size:19px;font-weight:700;letter-spacing:-.025em;margin-bottom:8px}
.mega-feature p{font-size:14px;color:var(--muted);line-height:1.5;margin-bottom:auto}
.mega-feature .flink{margin-top:18px;font-size:14px;font-weight:600;color:var(--accent);display:inline-flex;align-items:center;gap:7px;transition:gap .3s var(--ease)}
.mega-feature .flink:hover{gap:12px}
.sub-cb{position:absolute!important;opacity:0!important;width:0!important;height:0!important;margin:0;padding:0;border:0;appearance:none;-webkit-appearance:none;pointer-events:none;overflow:hidden}
.sub-toggle{display:none}
.nav-scrim{display:none}

/* ================= MOBILE ================= */
@media(max-width:960px){
  /* backdrop-filter would contain the fixed nav panel, so use a solid bar on mobile */
  #site-header{background:#fff;backdrop-filter:none;-webkit-backdrop-filter:none;border-bottom:1px solid var(--line)}
  #site-header .nav{grid-template-columns:auto 1fr;height:68px}
  .nav-r{gap:10px}
  .nav-r .sign{display:none}
  .nav-links>.nav-contact-mobile{display:block}
  .menu-toggle{display:block}
  .nav-cta{padding:9px 16px;font-size:14px}

  .nav-scrim{display:block;position:fixed;inset:0;background:rgba(10,10,12,.42);backdrop-filter:blur(3px);-webkit-backdrop-filter:blur(3px);opacity:0;visibility:hidden;transition:opacity .45s var(--ease),visibility .45s;z-index:190}
  .nav-cb:checked ~ .nav-scrim{opacity:1;visibility:visible}

  .nav-links{position:fixed;top:0;right:0;bottom:0;height:100vh;height:100dvh;width:min(90vw,400px);background:#fff;display:flex;flex-direction:column;align-items:stretch;gap:0;padding:88px 20px 32px;overflow-y:auto;overscroll-behavior:contain;transform:translateX(100%);transition:transform .5s var(--ease);box-shadow:-20px 0 60px rgba(0,0,0,.16);z-index:195;justify-self:auto}
  .nav-cb:checked ~ .nav-links{transform:none}

  .nav-item{border-bottom:1px solid var(--line)}
  .nav-links>a{border-bottom:1px solid var(--line);padding:18px 6px;font-size:17px;font-weight:600;opacity:0;transform:translateX(14px);transition:opacity .4s var(--ease),transform .4s var(--ease),color .3s var(--ease)}
  .nav-trigger{padding:18px 6px;font-size:17px;font-weight:600;justify-content:space-between;opacity:0;transform:translateX(14px);transition:opacity .4s var(--ease),transform .4s var(--ease),color .3s var(--ease)}
  .nav-trigger::after,.nav-links>a::after{display:none}
  .nav-cb:checked ~ .nav-links .nav-trigger,.nav-cb:checked ~ .nav-links>a{opacity:1;transform:none}
  .nav-cb:checked ~ .nav-links .nav-item:nth-child(1) .nav-trigger{transition-delay:.08s}
  .nav-cb:checked ~ .nav-links .nav-item:nth-child(2) .nav-trigger{transition-delay:.13s}
  .nav-cb:checked ~ .nav-links .nav-item:nth-child(3) .nav-trigger{transition-delay:.18s}
  .nav-cb:checked ~ .nav-links>a{transition-delay:.23s}
  .nav-cb:checked ~ .nav-links .nav-item:nth-child(5) .nav-trigger{transition-delay:.28s}

  /* per-item accordion, no JS */
  .nav-item{position:relative}
  .sub-toggle{display:block;position:absolute;top:0;right:0;width:56px;height:58px;cursor:pointer;z-index:2}
  .sub-toggle::after{content:"";position:absolute;top:25px;right:14px;width:8px;height:8px;border-right:2px solid var(--muted);border-bottom:2px solid var(--muted);transform:rotate(45deg);transition:transform .4s var(--ease),border-color .3s var(--ease)}
  .sub-cb:checked ~ .sub-toggle::after{transform:rotate(-135deg);border-color:var(--accent)}
  .nav-trigger .chev{display:none}

  .mega{position:static;opacity:1;visibility:visible;transform:none;background:none;backdrop-filter:none;-webkit-backdrop-filter:none;box-shadow:none;border:0;border-radius:0;display:grid;grid-template-rows:0fr;transition:grid-template-rows .48s var(--ease)}
  .sub-cb:checked ~ .mega{grid-template-rows:1fr}
  .mega>.mega-inner{overflow:hidden;min-height:0;padding:0 0 12px;grid-template-columns:1fr!important;gap:6px;max-width:none}
  .mega-col h4{margin:10px 0 4px 12px}
  .mega-link{opacity:1;transform:none;transition-delay:0s!important;padding:11px 12px;gap:12px}
  .mega-link .ic{width:36px;height:36px;font-size:14px;border-radius:10px}
  .mega-link .t{font-size:14.5px}
  .mega-link .d{font-size:12.5px}
  .mega-feature{opacity:1;transform:none;padding:20px;margin-top:6px}
  .mega-feature h5{font-size:17px}
}

/* ================= MOBILE SPACING ================= */
@media(max-width:760px){
  .band{padding:52px 0}
  .band.tight{padding:40px 0}
  .head-l{margin-bottom:26px}
  .head-l h2{font-size:clamp(27px,7.4vw,34px);max-width:none;margin-bottom:12px}
  .head-l .lead{font-size:17px}
  .wrap{padding:0 20px}

  /* hero */
  .th-hero{padding:32px 0 20px}
  .th-hero-grid{gap:30px}
  .th-hero h1.kw{font-size:13.5px;margin-bottom:10px}
  .th-hero h2.hero-title{font-size:clamp(30px,8vw,40px);max-width:none;margin-bottom:14px}
  .th-hero .lead{font-size:16.5px;margin-bottom:22px;max-width:none}
  .th-crumb{margin-bottom:14px;font-size:12px}
  .th-cta{gap:14px}

  /* why block */
  .why-grid{gap:24px}
  .why-grid .why-head h2{font-size:clamp(27px,7.4vw,34px);max-width:none;margin-bottom:12px}
  .why-grid .why-head p{font-size:16.5px;max-width:none}
  .probs{gap:10px}
  .prob{padding:18px 18px}

  /* cards, steps, lists */
  .opt-grid{gap:12px}
  .opt{padding:22px 20px}
  .opt .ic{width:38px;height:38px;font-size:16px;margin-bottom:13px}
  .opt h3{font-size:17px}
  .th-steps{gap:18px}
  .th-step{padding-top:16px}
  .edit-row{padding:24px 0;gap:6px}
  .two-col{gap:24px}
  .incl{gap:0}
  .incl div{padding:12px 0;font-size:15px}
  .th-stats{gap:24px;margin-top:26px!important}
  .th-stat .v{font-size:clamp(34px,10vw,44px)}
  .th-logos{gap:22px 30px}
  .th-logos img{height:22px}

  /* faq */
  .th-faq summary{font-size:16.5px;padding:16px 2px}
  .th-faq .a{font-size:15.5px;padding-bottom:16px}

  /* cta */
  .th-ctaband{padding:60px 0}
  .th-ctaband h2{font-size:clamp(27px,7.4vw,34px)}
  .th-ctaband p{font-size:17px;margin-bottom:24px}

  /* footer */
  #site-footer{padding:52px 0 30px}
  .foot-offices{margin-top:36px;flex-direction:column;gap:8px}
  .foot-bottom{margin-top:18px;flex-direction:column;align-items:flex-start}
}

/* ===== MOBILE: hero visuals + grid density ===== */
@media(max-width:700px){
  .opt-grid{grid-template-columns:1fr}
  .incl{grid-template-columns:1fr;gap:0}
}
@media(max-width:620px){
  /* keep long strings from forcing horizontal scroll */
  body{overflow-wrap:break-word}
  .viz{padding:16px;border-radius:16px;font-size:13px}
  .viz-bar{margin-bottom:13px}
  .viz-bar b{font-size:12px}

  /* 1 hub */
  .hub{grid-template-columns:repeat(2,1fr);gap:8px}
  .hub span{padding:12px 8px;font-size:12px}
  .hub-core{font-size:12.5px;padding:12px}

  /* 2 ai chat */
  .chat-q{font-size:13.5px;padding:11px 13px}
  .chat-a{font-size:13px;padding:12px 13px}
  .chat-src span{font-size:10.5px}

  /* 3 content doc */
  .doc{padding:14px}
  .doc h4{font-size:14px}
  .badge-row span{font-size:11px;padding:4px 9px}

  /* 4 reputation serp */
  .serp .r{padding:9px 10px;font-size:12.5px;gap:8px}
  .serp .tag{font-size:10px}

  /* 5 penalty */
  .alert{padding:11px 12px;gap:10px}
  .alert b{font-size:12.5px}
  .alert span{font-size:11.5px}
  .recov{height:64px}

  /* 6 international */
  .loc{grid-template-columns:1fr;gap:8px}
  .loc div{padding:11px;font-size:12.5px}

  /* 7 youtube */
  .player .meta b{font-size:12.5px}
  .player .meta span{font-size:11px}
  .reten{height:36px}

  /* 8 shopify */
  .prod{padding:11px;gap:11px}
  .prod .img{width:44px;height:44px}
  .prod b{font-size:13px}
  .fixrow{font-size:11.5px;gap:8px}

  /* 9 pod */
  .pod .m{padding:10px 12px;gap:10px}
  .pod .av{width:32px;height:32px;font-size:12px}
  .pod b{font-size:12.5px}
  .pod span{font-size:11.5px}

  /* audit panel (technical seo) */
  .audit{padding:16px;border-radius:16px}
  .audit-score b{font-size:32px}
  .audit-row{padding:10px 2px}
  .audit-row .l{font-size:13px;gap:9px}
  .audit-row .v{font-size:11px}
}

/* no menu animation until the page has loaded (stops the open-then-close flash on load) */
html:not(.nav-ready) #site-header *,html:not(.nav-ready) #site-header{transition:none!important}

/* ============ 2026-10-04 refresh: calmer motion, no decorative icons ============ */
:root{--ease-out:cubic-bezier(.16,1,.3,1);interpolate-size:allow-keywords}
@keyframes gsRise{from{opacity:0;transform:translate3d(0,26px,0);filter:blur(8px)}to{opacity:1;transform:none;filter:blur(0)}}
/* one reveal for everything: a soft rise, staggered by --i (set in the nav script) */
html.js .reveal,html.js .reveal.l,html.js .reveal.r,html.js .reveal.u,html.js .reveal.s{transform:none;transition:none}
html.js .reveal:not(.in){opacity:0}
html.js .reveal.in{opacity:1;animation:gsRise 1.05s var(--ease-out) backwards;animation-delay:calc(var(--i,0) * 80ms)}
/* cards: smooth lift on hover */
.opt,.prob,html.js .reveal.opt,html.js .reveal.prob{transition:transform .55s var(--ease-out),box-shadow .55s var(--ease-out),border-color .55s var(--ease-out)}
.opt:hover,html.js .reveal.in.opt:hover{transform:translateY(-6px);box-shadow:0 26px 50px -24px rgba(0,0,0,.22);border-color:rgba(240,100,60,.28)}
.prob:hover,html.js .reveal.in.prob:hover{transform:translateX(6px);box-shadow:0 20px 40px -24px rgba(0,0,0,.2)}
/* numbers replace icons */
.opt .n{display:block;font-size:13px;font-weight:700;color:var(--accent);letter-spacing:.02em;margin-bottom:22px;font-variant-numeric:tabular-nums}
.opt .n::after{content:"";display:block;width:28px;height:2px;margin-top:12px;background:var(--accent);opacity:.35;transition:width .55s var(--ease-out),opacity .55s var(--ease-out)}
.opt:hover .n::after{width:56px;opacity:1}
.prob .pn{flex:none;width:30px;font-size:13px;font-weight:700;color:var(--accent);padding-top:3px;font-variant-numeric:tabular-nums}
.incl .tick{flex:none;width:14px;height:2px;border-radius:2px;background:var(--accent);margin-top:11px}
.viz-bar b i{display:none}
/* menu without icons */
.mega-link{padding:11px 14px}
.mega-link .t{transition:color .3s var(--ease-out)}
.mega-link:hover .t{color:var(--accent)}
.mega-feature .ic{display:none}
/* links and buttons */
.tlink{background:linear-gradient(currentColor,currentColor) 0 100%/0 1px no-repeat;padding-bottom:2px;transition:color .35s var(--ease-out),background-size .5s var(--ease-out)}
.tlink:hover{background-size:100% 1px}
.btn{transition:transform .45s var(--ease-out),background .35s var(--ease-out),box-shadow .45s var(--ease-out)}
.btn-primary:hover{box-shadow:0 14px 30px -12px rgba(240,100,60,.55)}
/* FAQs open and close smoothly where the browser supports it */
details::details-content{height:0;overflow:clip;transition:height .5s var(--ease-out),content-visibility .5s var(--ease-out) allow-discrete}
details[open]::details-content{height:auto}
.th-faq summary{transition:color .3s var(--ease-out)}
.th-faq summary:hover{color:var(--accent)}
.th-faq summary .x{transition:transform .45s var(--ease-out)}
@media(prefers-reduced-motion:reduce){html.js .reveal.in{animation:none}html{scroll-behavior:auto}details::details-content{transition:none}}

/* include lists: continuing descriptions run on from the label; standalone ones sit below it */
.incl b.lb{display:block;margin-bottom:3px}


.th-logos img.tall{height:34px}
@media(max-width:760px){.th-logos img.tall{height:28px}}

/* ============ 2026-10-05: tighter vertical rhythm (about 30% less space between sections) ============ */
.band{padding:68px 0}
.band.tight{padding:52px 0}
.head-l{margin-bottom:40px}
.th-hero{padding:56px 0 28px}
.th-ctaband{padding:80px 0}
#site-footer{padding:64px 0 32px}
@media(max-width:760px){
  .band{padding:44px 0}
  .band.tight{padding:34px 0}
  .head-l{margin-bottom:24px}
  .th-hero{padding:28px 0 16px}
  .th-ctaband{padding:48px 0}
  #site-footer{padding:48px 0 28px}
}

/* ===== Success stories box under the hero (story_banners.py) ===== */
.ssb{padding:4px 0 10px}
.ss-banner{display:flex;align-items:center;justify-content:space-between;gap:16px;background:#fff;border:1px solid var(--line);border-radius:14px;padding:18px 24px;color:var(--text);transition:border-color .25s var(--ease)}
.ss-banner:hover{border-color:rgba(240,100,60,.4)}
.ss-banner .txt{font-size:16px;font-weight:500}
.ss-banner .go{flex:none;font-size:15px;font-weight:600;color:var(--accent);display:inline-flex;gap:6px;white-space:nowrap}
.ss-banner .go .c{transition:transform .3s var(--ease)}
.ss-banner:hover .go .c{transform:translateX(3px)}
@media(max-width:640px){.ss-banner{flex-direction:column;align-items:flex-start;gap:8px;padding:16px 18px}}